Romania purchases from Tofan Grup the tyre plants Silvania from Zalău, Sălaj County and Victoria, Florești, Prahova County and the retreading plant in Bucharest. The company establishes its headquarters in World Trade Center building, Casa Presei.
Romania becomes the Regional Center of Michelin Group for the activities deployed in the Balkans, with the headquarters in Bucharest.
The cartography department is founded in Bucharest. At this moment, Michelin has two cartography departments, one in Clermont-Ferrand, France and the second in Bucharest.
Michelin Business Services is created with the objective of accelerating development and improving the performance of the shared services centers.
Michelin Romania moves to its second and current office in Global Business City, Voluntari, Ilfov.
Michelin Romania becomes a coordination center for Central Europe Region. In 2020, the region included 20 countries, 18 sites out of which 7 plants, 5 distribution centers and 6 commercial offices and approximately 13.000 employees.
Michelin Business Services becomes Michelin Corporate Business Services, CBS or Shared Services Center. 586 employees cover the activities in 4 different domains: Customer Service, Acquisitions, Financial, Personnel. Initially, Bucharest CBS activities were oriented toward South and Central Europe but step by step, the perimeter was expanded to the entire Europe. For some of the activities, like sales administration, CBS Bucharest also covers Africa, India, Middle East.
To improve accessibility and safety of the mountain paths in Iezer Păpușa Mountains, 111 Michelin volunteers, guided by Oxigen Association team and Salvamont Câmpulung team participate in a project to renovate Iezer refuge and remark the mountain paths leading to it.
Michelin Corporate & Business Services wins 2 awards and it is twice nominated at the gala organized by The Association of Business Services Leaders. The distinctions were awarded for the projects implemented and the involvement of employees.
Together with their colleagues from the plant, Michelin employees attend Bike Day@Victoria, marking the 80 years anniversary of the Floresti plant.
Over 100 Michelin volunteers, in partnership with Teamwork, clean the botanical garden.
Michelin Corporate & Business Services is recognized among the 20 most performant business services centers in the world, according to a study implemented by Shared Services Organization Network.
Michelin Romania obtains for the first time the Top Employer certification following a rigorous analysis performed by Top Employers Institute in Holland, one of the most prestigious institutes in the field. The company obtains the certification following its human resources strategy and the culture of the organization.
Michelin Romania receives for the second time in a row the Top Employer Certification. The highest scores were obtained by Michelin at the categories Business strategy and Leadership. In terms of Business Strategy, the Top Employers teams analyzed the way employees are involved in the process of understanding and implementing the strategy adopted by the company. For Leadership, the Institute analyzed the existing leadership model and the way it is used to ensure employee development.
CrossClimate 2 strengthened Michelin’s position in the all-season tire segment and was launched in Romania through a large-scale campaign focused on the product’s key benefits: safety in all weather conditions, year-round mobility, and eliminating the hassle of seasonal tire changes.
MICHELIN launches its global “Motion for Life” campaign in Romania. The company has technological expertise across a wide range of fields, from tires for electric vehicles and commercial aircraft to public transportation solutions and high-tech materials. The central message of the campaign is that Michelin helps make mobility safer, more worry-free, and more responsible, regardless of how people choose to travel.
Learn more about the Michelin Motion for Life campaign: https://www.michelin.ro/michelin-brand-campaign
CD Bootcamp is launched as the first learning community dedicated to developing technical expertise and digital skills. In 2025, it evolves into CD Academy, focused on advanced Power BI training, while the foundations of the Michelin AI Community are established.
Michelin Corporate Business Services (CBS) launches its university partnership with the FABIZ Faculty of the Bucharest University of Economic Studies (ASE). This educational collaboration, which continues today, reflects Michelin’s commitment to supporting young communities and providing opportunities for professional development.
Michelin Corporate Business Services (CBS) celebrates its 10th anniversary. The service center marks a decade of growth and progress, highlighted by a significant increase in the number of employees and a diversification of the services it provides.
The Michelin Alpin 7, the seventh generation of a benchmark winter driving tire range, was launched in Romania in 2024. It offers enhanced snow braking performance, reduced energy consumption, and technologies designed to maintain high performance throughout the tire’s entire lifespan. The tire has been developed for all types of powertrains, including internal combustion, hybrid, and electric vehicles.
Michelin Romania receives first place and the Certificate of Excellence in the Industry category at the Top Employers 2026 event organized by the Undelucram.ro platform.
The MICHELIN TireSecure program, launched in 2025, was created to address a genuine driver need: protecting the investment in a set of premium tires. The program combines two complementary benefits. On one hand, MICHELIN TireSecure extends the standard warranty by 12 months for potential manufacturing or quality defects, demonstrating Michelin’s confidence in the performance and reliability of its products. On the other hand, MICHELIN TireSecure Plus offers the option to purchase dedicated insurance covering accidental damage, such as punctures, cuts, or damage caused by potholes.
One of Michelin’s most remarkable innovations of the past decade, the MICHELIN CrossClimate 3 Sport is the first all-season tire specifically developed for sports cars, combining the performance of a summer sports tire with certification for winter driving conditions. It has been selected for original equipment for the new Alpine A390 and has already received an award for technological innovation, highlighting Michelin’s leadership in tire technology and performance.
Michelin Primacy 5 Energy represents a new generation of premium summer tires, developed to meet the evolving requirements of the automotive industry. Michelin presents it as a solution that brings together safety, longevity, and energy efficiency in a single product.
Michelin Pilot Sport 5 Energy is a next-generation sports tire designed for high-performance vehicles, including electric models. It reflects Michelin’s vision that performance and energy efficiency should no longer be viewed as opposing objectives. The tire incorporates advanced technologies developed to meet the demands of the new generation of high-performance automobiles, delivering both driving enjoyment and optimized efficiency.
